Find the sweet spot for your business
Discover the recipe for crafting exceptional customer experiences that keep your customers coming back for more.
Customer Engagement
Customer Engagement
Social Impact
Social Impact
Human-centred Design
Human-centred Design
Our services
Our services
Crafting Customer Experiences
In today's competitive landscape, offering a great customer experience is no longer a nice-to-have, but is a critical defining feature of your business and brand. Our customer experience (CX) design service takes a comprehensive approach that includes in-depth customer engagement and research, customer journey mapping, competitor reviews and user testing to identify pain points and opportunities for enhancement. By crafting intuitive interfaces and seamless experiences across all touchpoints, we ensure that every interaction not only meets but exceeds customer expectations, ultimately driving satisfaction and business growth.
Crafting Customer Experiences
In today's competitive landscape, offering a great customer experience is no longer a nice-to-have, but is a critical defining feature of your business and brand. Our customer experience (CX) design service takes a comprehensive approach that includes in-depth customer engagement and research, customer journey mapping, competitor reviews and user testing to identify pain points and opportunities for enhancement. By crafting intuitive interfaces and seamless experiences across all touchpoints, we ensure that every interaction not only meets but exceeds customer expectations, ultimately driving satisfaction and business growth.
Crafting Customer Experiences
In today's competitive landscape, offering a great customer experience is no longer a nice-to-have, but is a critical defining feature of your business and brand. Our customer experience (CX) design service takes a comprehensive approach that includes in-depth customer engagement and research, customer journey mapping, competitor reviews and user testing to identify pain points and opportunities for enhancement. By crafting intuitive interfaces and seamless experiences across all touchpoints, we ensure that every interaction not only meets but exceeds customer expectations, ultimately driving satisfaction and business growth.
Smooth Service Delivery
When customers engage with your business, they only see one thing: the service they receive. But this service is the result of the activities of many people across different teams behind the scenes. If services are not designed with the customer in mind, this can lead to a disjointed experience. Our Service Design offering is dedicated to optimising and innovating your service delivery processes to enhance both customer and employee experiences. By mapping your service delivery across the organisation, we can identify inefficiencies and opportunities for improvement and create a shared service delivery vision across your teams. Thoughtful service design ensures your services are streamlined, effective and aligned with customer needs, boosting operational efficiency and strengthening your brand’s competitive edge.
Smooth Service Delivery
When customers engage with your business, they only see one thing: the service they receive. But this service is the result of the activities of many people across different teams behind the scenes. If services are not designed with the customer in mind, this can lead to a disjointed experience. Our Service Design offering is dedicated to optimising and innovating your service delivery processes to enhance both customer and employee experiences. By mapping your service delivery across the organisation, we can identify inefficiencies and opportunities for improvement and create a shared service delivery vision across your teams. Thoughtful service design ensures your services are streamlined, effective and aligned with customer needs, boosting operational efficiency and strengthening your brand’s competitive edge.
Smooth Service Delivery
When customers engage with your business, they only see one thing: the service they receive. But this service is the result of the activities of many people across different teams behind the scenes. If services are not designed with the customer in mind, this can lead to a disjointed experience. Our Service Design offering is dedicated to optimising and innovating your service delivery processes to enhance both customer and employee experiences. By mapping your service delivery across the organisation, we can identify inefficiencies and opportunities for improvement and create a shared service delivery vision across your teams. Thoughtful service design ensures your services are streamlined, effective and aligned with customer needs, boosting operational efficiency and strengthening your brand’s competitive edge.
About Doughnut Design
About Doughnut Design
About Doughnut Design
Founded by Dr. Samantha Passey, Doughnut Design is a boutique human-centred design agency based in the Huon Valley in Southern Tasmania.
Sam is a highly skilled experience designer and researcher, and brings a strong background and passion for rigorous research from her previous career as a PhD-qualified Biochemist.
Highly empathetic and always curious, Sam’s journey from scientific research into human-centred design has been driven by a strong belief in the power of human connection.
With extensive experience working with organisations across the higher education, financial services, engineering, retail and state government sectors, Sam specialises in engaging directly with customers to deeply understand their needs. Using these customer insights, she crafts user-centred solutions that delight customers, drive meaningful engagement, and improve people’s lives.
Why work with us
Why work with us
Profits for Purpose
When you partner with us, you’re not just investing in exceptional design; you’re also making a meaningful difference. We donate 50% of our profits to social impact projects, ensuring that every collaboration contributes to positive change in communities across Tasmania, making your project not just a success, but a force for good.
Profits for Purpose
When you partner with us, you’re not just investing in exceptional design; you’re also making a meaningful difference. We donate 50% of our profits to social impact projects, ensuring that every collaboration contributes to positive change in communities across Tasmania, making your project not just a success, but a force for good.
Profits for Purpose
When you partner with us, you’re not just investing in exceptional design; you’re also making a meaningful difference. We donate 50% of our profits to social impact projects, ensuring that every collaboration contributes to positive change in communities across Tasmania, making your project not just a success, but a force for good.
Empathetic Engagement
We engage with communities and customers with empathy, deeply understanding their lived experiences and needs. Far from being a tick-box exercise, meaningful engagement builds trust and allowing you to make impactful and beneficial decisions for your business.
Empathetic Engagement
We engage with communities and customers with empathy, deeply understanding their lived experiences and needs. Far from being a tick-box exercise, meaningful engagement builds trust and allowing you to make impactful and beneficial decisions for your business.
Empathetic Engagement
We engage with communities and customers with empathy, deeply understanding their lived experiences and needs. Far from being a tick-box exercise, meaningful engagement builds trust and allowing you to make impactful and beneficial decisions for your business.
The Personal Touch
At Doughnut Design, you’re not just another project; you’re a valued partner. We strongly value meangingful relationships and pride ourselves on providing personalized attention and genuine care for you and your organisation. Your success is our success!
The Personal Touch
At Doughnut Design, you’re not just another project; you’re a valued partner. We strongly value meangingful relationships and pride ourselves on providing personalized attention and genuine care for you and your organisation. Your success is our success!
The Personal Touch
At Doughnut Design, you’re not just another project; you’re a valued partner. We strongly value meangingful relationships and pride ourselves on providing personalized attention and genuine care for you and your organisation. Your success is our success!
Contact
Contact
If you would like to find out more about our services or want to talk about how we can help you and your business, drop us a line - we'd love to chat!
If you would like to find out more about our services or want to talk about how we can help you and your business, drop us a line - we'd love to chat!
0415 660 370
Or complete our handy contact form and we'll get back to you to organise a time to talk